Hello, I'm Rasmus. I'm a freelance brand strategist and business designer based in Denmark, but working from anywhere.

I specialise in brand strategy, identities, copywriting and research, but work across disciplines with great agencies and creatives. I've worked with global brands such as , , and ambitious startups such as or . I'm happy to talk via e-mail, a DM or just a phone call.

What I do:

  • Brand strategy
  • Brand identity
  • Naming
  • Copywriting
  • Market analysis
  • User research
  • Digital prototypes


Lufthansa, Carlsberg, IKEA, Pento, Grundfos, Faundit, Heap, Chelsea FC, Hummel, Arla, Shouter, SWISS (more...)



I'm currently trying to:

Find the fastest possible way to test campaign concepts across different markets