Projects
Most of the strategic work behind these cases, can be tough to show — especially when it's hidden behind contracts. If you’d like to learn more, let’s meet up.
Along with great creatives, agencies and client teams, I’ve done work for:
![Top View Grid2 copy.jpg](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fitsrasmus%2Fc570bb9c-15fd-46d0-b88c-5f78a806a5b4_Top%2BView%2BGrid2%2Bcopy.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=75)
Arla
Copywriting, Campaigns, Talent Attraction
2023
![BIG AD 1.jpg](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fitsrasmus%2Fb68021de-9353-4579-afcc-c091afddb3d5_BIG%2BAD%2B1.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=75)
Artboost
Brand Strategy, Brand Identity, ©Designit
2017-2019
BETA.HEALTH
Brand Strategy, Copywriting, Brand Identity
2022
![Carlsberg-02.jpg](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fitsrasmus%2Ff860ee2a-e8ae-4947-9e7a-b72ace7a8273_Carlsberg-02.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=75)
Carlsberg
Campaigns, Product Naming
2020-2023
Cercare Medical
Brand Strategy, Copywriting, Brand Identity
2021
![Chelsea-FC-Fans-in-New-York2.jpg](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fitsrasmus%2Fe59964b0-0d8b-4a7f-b432-f10b51b22f99_Chelsea-FC-Fans-in-New-York2.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=75)
Chelsea FC
User Research, Brand Strategy, Sponsor Activation, ©Designit
2017-2018
Credit Suisse
User Research, Digital Concept, Brand Identity, ©Designit
2017
![smartmockups_lknxpvvr.jpg](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fitsrasmus%2F2b80cf81-5c9f-4674-92bb-ed2e51917153_smartmockups_lknxpvvr.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=75)
Design Eyewear Group
Copywriting, Campaigns
2021-2023
![MAKERSPACE.jpg](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fitsrasmus%2Fafc50f02-603c-49cc-8de2-498a0f08c877_MAKERSPACE.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=75)
DMJX
Brand Strategy, Concept Development, ©Designit
2017
![smartmockups_lkny7nhm.jpg](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fitsrasmus%2F4ab75c39-4fe2-4ed3-9c12-05df63c6a10e_smartmockups_lkny7nhm.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=75)
Faundit
Pitch Creation, Copywriting
2023
Goertek
Brand Strategy, Brand Identity, Naming, ©Designit
2016-2018
Wewater / Grundfos
Corporate Startup
2020-2022
![MockupMaison_SC_B02.jpg](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fitsrasmus%2Fc3a5ce59-a87a-414b-957f-0b3264473b21_MockupMaison_SC_B02.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=75)
Hvil
Brand Strategy, Brand Identity, Naming, Business Strategy
2022-2023
![Screenshot 2024-02-06 at 21.10.50.png](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fitsrasmus%2F65c292829be9a5b998b577d2_Screenshot2024-02-06at21.10.50.png%3Fauto%3Dformat%2Ccompress%3Fauto%3Dcompress%2Cformat&w=3840&q=75)
Hummel
Brand Development Workshops, Design Guidelines
2024
IKEA
Research, Ideation, Concept Development
2020
![James-ay-06.jpg](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fitsrasmus%2F8d46f124-6b04-42c0-a4a5-9d26d741185c_James-ay-06.jpg%3Fauto%3Dformat%2Ccompress%3Fauto%3Dcompress%2Cformat&w=3840&q=75)
James Ay
Copywriting
2023
Justdrive
Brand Strategy, Copywriting, Brand Identity
2023
![Knauf-02.jpg](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fitsrasmus%2F9980e24b-6c0e-4cbe-b1ef-a0c9dc6afcf9_Knauf-02.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=75)
Knauf Group
User Research, Business Strategy, Brand Strategy, ©Designit
2017-2018
![Lufthansa-03.jpg](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fitsrasmus%2F580abd96-5356-42b6-8427-613730156ea2_Lufthansa-03.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=75)
Lufthansa
Concept Development, Ideation
2020-2021
![Miele-05.jpg](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fitsrasmus%2F1bce3dd9-b4a2-45ca-89ad-bc0ca666b250_Miele-05.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=75)
Miele
User Research, Product Testing
2020-2021
![NovoNordisk-02.jpg](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fitsrasmus%2F381ffc37-a538-4407-840c-19dfe36221b3_NovoNordisk-02.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=75)
Novo Nordisk
User Research, Product Naming, Design Guidelines, ©Designit
2017-2018
Pento
Brand Strategy, Campaigns, Brand Identity
2019
Shouter
Pitch Creation, PR, Brand Strategy, Campaigns
2021-2023
SWISS
Ideation, Concept Development
2021
![Telenor-04.jpg](/_next/image?url=https%3A%2F%2Fimages.prismic.io%2Fitsrasmus%2F85721a6c-a510-47ca-9935-2fcbca910ba0_Telenor-04.jpg%3Fauto%3Dcompress%2Cformat&w=3840&q=75)
Telenor
Design Guidelines, Design Systems, User Research, ©Designit
2018
Watts / Andel
Corporate Startup, Brand Strategy, Design Implementation
2023-2024