Projects

Most of the strategic work behind these cases, can be tough to show — especially when it's hidden behind contracts. If you’d like to learn more, let’s meet up.


Along with great creatives, agencies and client teams, I’ve done work for:

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Arla

Copywriting, Campaigns, Talent Attraction

2023

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Artboost

Brand Strategy, Brand Identity, ©Designit

2017-2019

BETA.HEALTH

Brand Strategy, Copywriting, Brand Identity

2022

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Carlsberg

Campaigns, Product Naming

2020-2023

Cercare Medical

Brand Strategy, Copywriting, Brand Identity

2021

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Chelsea FC

User Research, Brand Strategy, Sponsor Activation, ©Designit

2017-2018

Credit Suisse

User Research, Digital Concept, Brand Identity, ©Designit

2017

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Design Eyewear Group

Copywriting, Campaigns

2021-2023

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DMJX

Brand Strategy, Concept Development, ©Designit

2017

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Faundit

Pitch Creation, Copywriting

2023

Goertek

Brand Strategy, Brand Identity, Naming, ©Designit

2016-2018

Wewater / Grundfos

Corporate Startup

2020-2022

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Hvil

Brand Strategy, Brand Identity, Naming, Business Strategy

2022-2023

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Hummel

Brand Development Workshops, Design Guidelines

2024

IKEA

Research, Ideation, Concept Development

2020

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James Ay

Copywriting

2023

Justdrive

Brand Strategy, Copywriting, Brand Identity

2023

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Knauf Group

User Research, Business Strategy, Brand Strategy, ©Designit

2017-2018

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Lufthansa

Concept Development, Ideation

2020-2021

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Miele

User Research, Product Testing

2020-2021

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Novo Nordisk

User Research, Product Naming, Design Guidelines, ©Designit

2017-2018

Pento

Brand Strategy, Campaigns, Brand Identity

2019

Shouter

Pitch Creation, PR, Brand Strategy, Campaigns

2021-2023

SWISS

Ideation, Concept Development

2021

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Telenor

Design Guidelines, Design Systems, User Research, ©Designit

2018

Watts / Andel

Corporate Startup, Brand Strategy, Design Implementation

2023-2024