Projects
Most of the strategic work behind these cases, can be tough to show — especially when it's hidden behind contracts. If you’d like to learn more, let’s meet up.
Along with great creatives, agencies and client teams, I’ve done work for:

Arla
Copywriting, Campaigns, Talent Attraction
2023

Artboost
Brand Strategy, Brand Identity, ©Designit
2017-2019
BETA.HEALTH
Brand Strategy, Copywriting, Brand Identity
2022

Carlsberg
Campaigns, Product Naming
2020-2023
Cercare Medical
Brand Strategy, Copywriting, Brand Identity
2021

Chelsea FC
User Research, Brand Strategy, Sponsor Activation, ©Designit
2017-2018
Credit Suisse
User Research, Digital Concept, Brand Identity, ©Designit
2017

Design Eyewear Group
Copywriting, Campaigns
2021-2023

DMJX
Brand Strategy, Concept Development, ©Designit
2017

Faundit
Pitch Creation, Copywriting
2023
Goertek
Brand Strategy, Brand Identity, Naming, ©Designit
2016-2018
Wewater / Grundfos
Corporate Startup
2020-2022

Hvil
Brand Strategy, Brand Identity, Naming, Business Strategy
2022-2023

Hummel
Brand Development Workshops, Design Guidelines
2024
IKEA
Research, Ideation, Concept Development
2020

James Ay
Copywriting
2023
Justdrive
Brand Strategy, Copywriting, Brand Identity
2023

Knauf Group
User Research, Business Strategy, Brand Strategy, ©Designit
2017-2018

Lufthansa
Concept Development, Ideation
2020-2021

Miele
User Research, Product Testing
2020-2021

Novo Nordisk
User Research, Product Naming, Design Guidelines, ©Designit
2017-2018
Pento
Brand Strategy, Campaigns, Brand Identity
2019
Shouter
Pitch Creation, PR, Brand Strategy, Campaigns
2021-2023
SWISS
Ideation, Concept Development
2021

Telenor
Design Guidelines, Design Systems, User Research, ©Designit
2018
Watts / Andel
Corporate Startup, Brand Strategy, Design Implementation
2023-2024